FOR SPACES · HOTELS & BOUTIQUE HOTELS
Hotel wall art: one series, every room, one licence.
A hotel needs art that holds together across forty rooms and still says something at the end of a corridor. These works share one palette and one geometry, so a series reads as one hand — and the licence is per property, not per print.
What hotel art has to do that home art doesn't
Art for hotels is chosen by someone who will not sleep under it. That makes two things matter more than usual: the series has to be consistent — the same tone in room 12 as in room 38 — and the single works in public spaces have to read at a distance, from the entrance, from the lift. The golden ratio helps with both. Every work here is drawn on the same 1.618 grid, so a set of six for the guest floors sits together without repeating; and a large single work for the lobby carries because the composition is built to be read from across a room, not at arm's length.
Boutique hotels usually want the darker, warmer works — gold on black, teal on navy, the Klimt-reimagined mosaics — because they belong with low light and wood. Bright, sea-facing or Scandinavian properties take the white and pearl series.
Rooms, corridors, lobby
- Guest rooms: one work above the bed or facing it, 70–100 cm, the same series throughout a floor. Hotel room artwork from one collection — Instruments of Infinity or Klimt Reimagined — gives each room a different work and every room the same voice.
- Corridors: a sequence hung on one side only, same size, same frame, same height, so a guest walking with a suitcase sees a rhythm rather than a gallery.
- Lobby and reception: one large work at the golden section of the wall behind the desk. The Sovereign Lounge, The Gilded Archway, Nautilus Prime.
- Bar and restaurant: the warm Gold & Colour works on a dark wall with a picture light.
- Spa floor: see the spa page; aluminium or acrylic, never paper behind glass.
Size, surface and the practical side
Hotel walls are bigger than they look on a plan. Measure the wall, divide by 1.618, and that is the largest the work should be; most reception walls take 150–200 cm. Files are 9,000 px on the long edge as standard and up to 12,750 px on the largest works, which at lobby viewing distances prints cleanly to two metres and beyond. For rooms, paper behind glass in a sealed frame; for corridors, acrylic face-mount or aluminium where trolleys pass; for the bar, brushed metal. Any trade printer produces all of these from the files supplied.
| Space | Works that fit | Usual size |
|---|---|---|
| Guest rooms (series) | Instruments of Infinity, Klimt Reimagined, White Fibonacci | 70–100 cm |
| Corridors | 3–5 works from one collection | 60–90 cm each |
| Lobby, reception | Sovereign Lounge, Gilded Archway, Nautilus Prime | 150–200 cm |
| Bar, restaurant | Gold & Colour, The Vault | 100–140 cm |
The licence, plainly
A hotel is a public venue, so each work needs the commercial licence: €377 per work, per property, for the life of the property. It allows any size, any surface and any number of prints within that hotel — forty rooms with the same work is one licence. A signed certificate names the work, the licensee and the property, which is what an operator's procurement file asks for. A group licenses each hotel. For a series of six works across the guest floors, ask for the project rate.
Questions
Forty rooms, the same work — how many licences?
One. The licence covers the property and any number of prints of that work within it. Six different works for six room types is six licences, and that is where the project rate applies.
Can we get mock-ups for the presentation to the owner?
Yes. Send photos of the lobby wall and one room with widths; three fitted mock-ups come back within two days.
How large can the lobby work be printed?
At lobby viewing distance, two metres and beyond on aluminium, acrylic or canvas. The commercial licence includes the larger master file.
Do you deliver prints?
The licence delivers the file and the certificate; your printer or ours produces the prints locally, which is faster and cheaper than shipping framed work across borders.
For a property, not a wall.
Tell me the hotel — rooms, corridors, lobby — and the feeling you want a guest to arrive into. I will send a series that fits, mocked up in place.
Ask for a series